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Newspaper Readership

Region reads newspapers regularly %    % Russian mean
Central Black Earth    82 123
Far East 72 109
Central 70 105
Urals 69 104
Northern 69 104
North Caucasus 68 102
RUSSIAN MEAN 67 100
East Siberia 65 98
Volgo-Vyatka 62 94
West Siberia 60 90
Volga 58 88
North-west 52 78

Source: VCIOM.  Russian nationwide surveys, 1997.

In West European societies people have a choice of sources of information; they can choose from a variety of newspapers and television stations as well as relying on what they see for themselves and hear from trusted friends.  In Soviet society, choice was limited by censorship.  Yet notwithstanding this, two-thirds of Russians today read a newspaper regularly, often a regional or urban paper rather than a paper circulating nation-wide.   Since there is now competition between papers, people have multiple sources of information about what is happening in national government.

Newspaper readership is highest in regions more distant from Moscow, such as the Central Black Earth region and the Far East.  It is lowest in the North-west.  In the Central region it is slightly above average.


CSPP School of Government & Public Policy U. of Strathclyde Glasgow G1 1XQ Scotland
Email: cspp@strath.ac.uk